Founded in 1983 as the lifestyle expression of the Max Mara Fashion Group, Weekend Max Mara has become one of Italy's most consistently desired ready to wear labels — a global authority on the codes of relaxed, off-duty elegance.

 The design authority and quality assurance of the Max Mara Group, delivered at a contemporary price architecture, ensures strong performance across department store, specialty, and digital channels, while an enduring appeal to a self-assured, internationally minded customer underwrites sell-through across regions and demographics, making Weekend Max Mara a foundational pillar within any considered womenswear edit.