Founded in New York in 2010 by sisters-in-law Veronica Miele Beard and Veronica Swanson Beard, Veronica Beard has become a defining voice in modern American sportswear. The brand built its reputation on the iconic Dickey Jacket, a tailored blazer with an interchangeable insert, and has since evolved into a full lifestyle collection spanning ready-to-wear, denim, footwear, and handbags. For buyers, the proposition is compelling. A genuine signature hero piece with built-in customer recognition, designer-level fabrics and quality at a contemporary price point, and clear cross-category sell-through from jacket into denim, dresses, knitwear, and footwear.