Sportmax sits at the most directional end of the Max Mara Group, a Milan based women's house that has consistently translated runway led ideas into a confident, contemporary wardrobe. The brand pairs the Group's celebrated Italian tailoring foundations with experimental fabrications and sharp, of the moment proportions, supported by a roster of design talent that has historically included Karl Lagerfeld, Jean-Charles de Castelbajac and Guy Paulin.

For buyers, Sportmax delivers the design conviction and editorial currency of a Milan Fashion Week show, underwritten by the manufacturing excellence and commercial discipline of the Max Mara Group.