Launched in 1983 by Casablanca born retail pioneer Joseph Ettedgui, JOSEPH is one of British fashion's most enduring contemporary houses .Built on a curatorial sensibility honed through years of championing designers from Kenzo and Azzedine Alaïa to John Galliano and Margaret Howell. The collection delivers a wardrobe of luxury essentials defined by clean tailoring, signature knitwear, and a refined British modernity.

Under Creative Director Mario Arena, who returned the label to the London Fashion Week schedule with a show at Tate Modern, JOSEPH is reasserting its designer credentials with renewed editorial momentum and deep authority across knitwear, tailoring, and leather.