Brand Pitch

Edited Agency — Brand Presentation

Myer

Marella BY MAX MARA · Emme · Mii COLLECTION · Veronica Beard · By Malene Birger

01 — Emme by Marella

Emme by Marella

SS27 E2

Emme is Marella's relaxed, contemporary counterpart — softer tailoring, easy separates and a younger, more casual attitude at a friendlier entry price. The two lines merchandise beautifully side by side on one floor.

In storePlays the Whistles / casual-Sandro role — contemporary separates a step down in formality and price from the main line.

Lookbook Wholesale platform

Emme SS27 — look 02

02 — Marella

Marella

SS27 EXIT 2

Milan-born and part of the Max Mara group, Marella is Italian ready-to-wear at its most wearable — precise tailoring, signature coats and elevated knitwear at an accessible premium price. A complete buy-now wardrobe rather than a statement line.

In storeSits alongside Sandro, Maje and Ted Baker — above the high street, below designer, with stronger coats and knits than most in that tier. The label carries strong global department store credentials, trading through Harrods, Selfridges, Bloomingdale's, Galeries Lafayette and El Corte Inglés, with distribution spanning more than 50 countries across five continents.

Lookbook Wholesale platform

03 — Mii Collection

Mii Collection

view samples at the agency

Founded in 2012 by French-Indian design duo Lucie Bourreau and Bapan Dutta, Mii Collection is handcrafted end to end in the house's own atelier in India — bold prints, rich colour and eclectic fabrications that marry European cut with Indian artisanal craft. It's the deliberate point of difference on the floor: a poetic, hand-made sensibility that stands apart from the Italian tailoring houses rather than competing with them.

In storeThe print-and-craft slot — alongside Leo Lin, Camilla + Trelise Cooper— artisanal, colour-led statement dressing rather than a neutral core range.

Linesheet Brand info