International brand representation
Establishing brand awareness and profile
Identifying new businesses and opportunities
Leveraging an existing network of 350 retail organisations and over 200 buyers across Australia and New Zealand
WHOLESALE SERVICES
DIGITAL SHOWROOM
Global portfolio with seasonal collection enhanced digital assets and wholesale pricing specifications
360 degree images giving the ability to view all aspects of a collection, allowing interaction with super zoom capabilities
Runway & presentation live or recorded for virtual viewing
Interviews with designers on their own collections, with discussion on inspiration and process, to connect and understand the collection
MANAGEMENT SERVICES
Securing key business opportunities and collaborations
Business contract agreements and negotiations
Securing licensee partnerships and sponsorships
Event management
Brand launch and seasonal events
LOGISTICS & FREIGHT COORDINATION
Liaise with the brand to co-ordinate orders and delivery schedule
Develop a streamlined delivery schedule, identifying sea and airfreight deliveries
Communicate deposits and balance of payments to be paid for releasing of the orders
Work closely with freight forwarders to build relationships to allow for better efficiencies and high level of customer service
RETAIL MANAGEMENT
Edited Agency has a proven history of retail success. From launching brands within multi-brand stores to developing shop-in-shop concepts through to retail stand alone stores, we are equipped to find the best retail platform for the brand.
Retail standalone scope includes:
Identifying the right location in key retail areas, negotiating the lease agreement on behalf of the brand, including incentives such as fit-out contribution and design concept support to execution
Retail staff recruitment, HR management and support and training to follow brand guidelines and merchandising correctly
Accounting team to set budgets and sales targets to be agreed upon annually by FY, monthly reporting on sales targets and performance, merchandising reports on top sellers and stock movements quarterly
Buying support is pivotal to our success, and together with the brand we make an educated edit of the collection to best suit our climate, customer base and obtain the strongest sell through
DETAILED REPORTING
Edited Agency is solely focused on the brand’s longevity in the Australian market, and provides detailed metrics on seasonal performance
Thorough analysis of buyer feedback, successful lines, missed opportunities and prospective clients
Periodic reevaluation of delivery windows for a domestic market
Recommendations to core lines, recuts and capsule collections
ADDED SERVICES
CONTENT CREATION
In-season photoshoots on location for best performing collection pieces within Australia and New Zealand
Working with high profile talent for visibility across multiple social media channels
Providing the brand with additional images of hero pieces prior to brand launch
Liaising with local celebrities and stylists on PR loans and styling opportunities
TRUNKSHOWS
Communicating with top tier clients to allow pre-ordering opportunities on the collection, as an exclusive offer
Allows for friends of the brand to be guaranteed highlight pieces in their size, ensuring long term brand loyalty
Personalised invites to VIP clients cementing their importance to the brand
Showroom with racks, mirrors and hangers
Wardrobe and styling
LIQUIDATION OF SAMPLES
Hosting a sample sale on behalf of the brand and/or distributor, at the closure of the campaign, inviting client sale list including PR, media and influencers
Showroom with racks, mirrors and hangers
Stocktake before and at the commencement of sale
Pricing and ticketing of stock
Stationery, bags, tissue paper, Eftpos facilities
Qualified staff
